Learn how to use ChatGPT and other free or affordable AI tools to handle customer queries, create content, write ads and automate admin — no technical background needed.
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Built for South African small business owners who are curious about AI but don't have a technical background, and want practical ways to save time on marketing, admin and customer service.
7 modules, taught step by step in plain language, with no fluff.
Use ChatGPT for everyday business writing and problem-solving, the practical way.
Generate post ideas, captions and content calendars in a fraction of the time.
Write ad copy variations and headlines faster using AI as a first draft.
Use AI to draft replies and handle common customer queries more quickly.
Automate the repetitive admin work that eats into your day.
Create simple images and graphics for your business using AI tools.
Connect AI tools together so they keep working for you with less manual effort.
Normally valued at R499, yours at no cost — no card required, no catch.
Examples, context and compliance notes written for the South African market, not translated from somewhere else.
Finish the course and pass the module quizzes to earn a verifiable BoostLab certificate you can share online or add to your CV.
Once you've got the basics down, our AI Ad Writing techniques pair well with the paid Digital Marketing Starter course if you want to turn that content into a full marketing plan.
Browse All CoursesYes, the full course is free to enrol in and complete on BoostLab. Some of the AI tools covered have their own free tiers; a few have optional paid tiers, which the course points out where relevant.
No. This course is written for small business owners with no technical background — everything is explained in plain, practical terms.
The course focuses mainly on ChatGPT, plus other free and affordable AI tools for content, images and automation. Tool interfaces and pricing change often, so the course focuses on transferable skills rather than one specific tool.
Yes. You get a BoostLab certificate of completion once you finish all 7 modules and pass the module quizzes.
Create your free BoostLab account and start Module 1 today — no card required.
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